Problem
1. Access to algorithms, systems, models & advanced insights has not been easily consolidated & readily accessible to sport bettors2. Education/research can take up a consumer's time since it currently isn't consolidated. The learning curve is complex.
3. Current handicapping sites don't have enough context on how they formulate their picks and lack transparency, causing a disconnect in the industry between consumer and company
4. Sites do not have interactive and engaging content, which hurts retention.
5. Sites are targeted more towards the "old school bettor" and not the younger demographic, which is the newer generation of sports bettors who use data & predictive analytics.